Thermax

Current Brand Identity

The old Brand Identity has built up lot of recall but was designed to keep up with new trends and mediums. The shape has a unique form and has very distinctively identified by its TG.

Type Font

About the new logo

Times have changed but perceptions have grown stronger into a recall. The Thermax brand identity possessed a very unique shape which was easily recognised among its consumers and clientele, it was evident that changing that was not an option. The typify required a tweak to bring it back into being contemporary a form that was created 30 years ago.

The logotype creates a resemblance to that brand typography which helps us to create opportunities to move into a visual form of only having the ‘T’ symbol as the entire corporate brand identity.

The colour red has also been lifted to best suit across various mediums and applications.

The Line of Commitment

It’s a proof that years of commitment can leave behind a deep mark of trust and integrity. The line of commitment is a true form that really differentiates our capital ‘T’ from all the competitors. This will flow in as a mnemonic/ design element into the complete brand architecture.

Division Icons

Product Placement

Exhibition Design

Applications