Reve is a kids' retail clothing brand based in India. They wanted to brand themselves to the international standards that align with their product quality. And that is how they approached Yellow Slice to design their brand assets.
Reve’s vision was to become the preferred brand for children’s clothing amongst parents as well as kids.
Offer trend-setting quality clothing that is thoughtful, progressive, and upto the mark of international standards.
Being a children’s clothing brand, our inspiration for their branding came naturally from children and a childlike curiosity to learn new things.
To represent the bright and sunny aspects of a curious child’s nature along with the confidence and optimism quality clothing can offer them, we chose the orange color. It rightfully represents all the above values.
The logo is inspired by the child’s curiosity and confidence to take up any task simply to enjoy and learn from it. So, with learning, the first thought was to paint and how children learn to draw or paint even before learning to write. That’s how the orange paint splash came to be part of the logo. Paired with the handwriting font, the overall logo evokes a happy, playful, and warm memory of childhood.
Website visit
Customer engament
Website visit
Customer engament
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