The case study shows how we helped Malabar Group design a website to showcase their expanding business using our UI design solutions.
Malabar Group is a global brand that has successfully ventured into various business sectors like real estate, jewellery manufacturing & retail, Housing and Infrastructure Development, online Retail,& many more. Their strongest and oldest vertical is the Malabar Gold and Diamond jewellery brand. They have more than 310+ showrooms across 10 countries at present and are one of the largest chains of jewellery retailers in the world.
To revamp the website by translating their brand values, legacy and highlights that caters to customers, investors and partners.
The website needed to showcase the long-standing history and achievements of the group while introducing the new verticals to their loyal customers.
Understanding the brief and the audience, our main agenda in this project was to showcase the different verticals of the Malabar Group i.e. hospitality, infrastructure, construction, administration services, and beyond. To do so, we were going to focus on the major attributes of the brand and its ideals —flawlessness, excellence, quality, and transparency.
Based on our understanding of the brand as well as its audience, we came up with appropriate user personas.
After a brainstorming session, our skilled team members collated all information from various industries wherein the group ventured. This was important to create the sitemap and hierarchy of the website to make navigation easier.
Based on concept explorations meetings with the stakeholders and our team’s insights, we created a visual mood board and a carefully curated website sitemap to start off the process.
Based on the mood board, we came up with three different concepts for the UI design of the website.
After our design concept was finalized, it was time to design a responsive web design that aligned with the Malabar Group’s strong brand guidelines. With our design elements, we made sure that the website reflected the grandeur and elegance of the brand. To stay true to the brand values, we ensured that each of our UI elements held an air of sophistication.
The color palette was chosen to give a sense of royalty. Hence the colors used were gold and dark mauve, both of which symbolize elegance and royalness. On the other hand, the Montserrat font family gave off a vibe of uber finesse while upholding high readability.
The icon style was developed to graphically represent the content. We used Parallax scrolling technique to enhance the interactivity of the design. Large images on each page are utilized to showcase the grandeur and beauty of the products in each of Malabar's verticals.
Using the elements we discussed above, our team of UI designers came up with a user interface showcased below.
The website is a treat to the eyes of users interested in the group’s history, legacy, or services & products. The website has become more responsive and has solved all navigational issues.
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