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Marketing Plan Reimagined with Data Poem UI/UX Design
Data Poem

Data POEM: Designing a Web Platform Fit for Marketing AI Software

The case study illustrates how our UI and UX design helped Data POEM create user-friendly marketing AI software.

PROCESS

About Data POEM

Data POEM is an all-inclusive planning platform ( SaaS ) for marketing and related industries. It uses an AI engine that learns the causation of marketing and sales activities at scale. The software is a fully automated plug & play system that gives the answers in minutes by eliminating all the operational pain points of the unified data system, laborious modeling, and lack of experts to build AI models as well as saving time.

Problem Statement

Design desktop screens for the platform.

SOAK

To understand the solution and its users, we conducted a project discussion workshop where the minor details of the project, its aim, and objectives were discussed.

After that, we conducted interviews with the stakeholders of the platform to know what they expected from it. Gathering this information helped us create a solid understanding of what we needed to do.

Process the client brief of UI & UX Design for Headlight.
Soak Illustrations of UI & UX Design for Headlight.

THINK

Task Flow

Based on the information we gathered at the previous stage, we mapped the user journey across the platform and accordingly created the task flow.

The Sitemap of the platform was created using the same information.

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Wireframes

Once we had the sitemap ready, we started designing the key screen wireframes to have an idea of which elements would be used on each screen.

Lo-fi Wireframe 1

EXECUTE

We created a UI design mood board to communicate the idea of what aesthetics the platform would portray to its users.

Color and Typeface

Execute UI Screens of UI & UX Design for Headlight. Execute UI Screens of UI & UX Design for Headlight.

Icons

Execute UI Screens of UI & UX Design for Headlight.

Illustrations

Execute UI Screens of UI & UX Design for Headlight. Execute UI Screens of UI & UX Design for Headlight.

UI Screens

Using the UI elements we designed previously, we came up with a number of UI screens that perfectly reflected ease of use and clear legibility to use the features to their fullest potential.

Applications of UI & UX Design
Applications of UI & UX Design
Applications of UI & UX Design
Applications of UI & UX Design
Applications of UI & UX Design
Applications of UI & UX Design
Applications of UI & UX Design

Results

The platform offers a professional interface perfect for a marketing tool. The color and typeface used match the brand values and ensure that it gives a strong brand recall whenever a user uses the platform.

Do you have something similar in mind for your brand? Send us a message to discuss your project and we will be happy to tell you more!

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