Croma - My Dream Home Case Study: Designing a game to promote online shopping

About Croma

Croma is a brand by Infiniti Retail Limited, a subsidiary of the TATA group known for its chain of retail stores for consumer electronics. With over 350 stores across the country, Croma is a popular retail store chain for purchasing branded and trusted electronic products. Later, Croma launched its own electronics brand and started selling electronic products online.

Problem Statement

Design a game with the help of UI and UX to promote the online shopping of electronics on the Croma online store.

The main objective of designing the game was to promote online shopping amongst customers purchasing electronic goods online. This game was going to be an engaging factor that will attract online shoppers and change their view on online shopping.

To help us connect with the users, we decided to run the game among a set of participants and interview them later to get their feedback on it.

Game Concept

We designed a low-fidelity paper prototype to play-test the game concept. Game rules and instructions were verbally communicated to each player before testing. We tested with 8 players, all between the ages of 21 and 35 years.

Activity Results

Initial Sketches

To start designing, we first needed the storyboard of the game and how it will proceed. With that in mind, we created the initial sketches of the storyline within the game.

We planned to give the game a perception of 3D with the characters and surroundings. Hence the initial background was created to be perceived from a panoramic view. This gave depth to the background and the character's surroundings.

Going with our plan, we designed the illustrations and icons for the game.

Illustrations

Using Croma’s familiar color palette, we came up with the following illustrations.

Icons

Developing Custom SVG Links

Unlike traditional HTML 5 rectangular hyperlinks, we created custom SVG paths to define the linkable areas.

360 Panorama

We created seamless illustrations to give a panoramic experience.

Device Testing

After completion, we tested the game and its animations on various devices to ensure a seamless cross-device experience.