Conversion Rate estimates the percentage of users that take a desired action due to an interface or design. The influx of users to a website does not always ensure they invest in the website. Thus, having a clearer picture of the number of users that buy something from the site gives a detailed idea. You can track the effectiveness of your UI interface by managing the user-data interface, and the conversion rate provides a very good idea to the developer. 

Following through the conversion rate, you can design a great marketing campaign that could explode in the market rather than modify the design of the website. But after all these, the conversion rate is still low, so you should consider changing the design and making it more user-friendly. The conversion rate happens when users are using your website, thus giving you a clearer layout of whether your website is working or not. You may want to keep track of the conversion rates to justify the investment of the user in your website or product. 

FAQs

1. What should we consider as a good conversion rate?

A good conversion rate is relative to your original score. If it is higher than your previous rate, then that can be considered a good conversion rate. By keeping factors like price, brand reputation, and the complexity of the sales dynamic in mind, you can decide your conversion rate.

2. Should we accelerate the conversion rate?

The appropriate thing to do to your website is to optimize it by being mindful of other criteria, such as sustainability and budget elasticity. 

3. How do we count the users and desired actions in the conversion rate?

Users can be counted as the number of unique visitors to the website during the required period. In case of desired action, you can count it as the visitors who have invested in the website multiple times or a single time, depending on the requirements of your website.