Conversion Rate Optimization (CRO) is the approach to funnel sales into a website. It enhances the engagement of users who take the desired action on the website. It focuses on accelerating the conversion rate to ensure maximum engagement to a website. It aims to influence user engagement and lead them to take the desired action, also called conversions. You may influence the users to sign up, add to the cart, or register for any service and ultimately invest in your website through user engagement. 

You can have two different approaches to optimizing the traffic to your website. The number-centric approach may not be a good option to go by as the number and data points fail to provide user insight. The best approach to CRO is to have a customer-centric approach. Understanding the customer’s needs gives the conversion rate a huge boost. You should start by identifying the important conversions or desired actions and aim to optimize the conversion rate from those particular conversions. You can also start by analyzing the factors that prevent the users from going ahead with the desired action and drop off. 

FAQs

1. What are the best practices of CRO?

• Using distinctive CTA (call to action)
• Promoting sale-related or related time offers on your website
• Layout attractive and regular testimonials    

2. How can I measure the conversion rate?

Conversion Rate can be measured by dividing the number of conversions by the total number of visitors and further multiplying by 100.

Conversion Rate =(Number of conversions /Number of visitors)*100

3. What are the elements of CRO?

The main elements of a successful CRO are engaging the past user, targeting the interested audience, tracking the conversion rate, and having relevant and trendy ad campaigns. It is very crucial to ensure a good introduction and user-friendly interface.