The portion of a web page that is visible before scrolling is known as above the fold content. The ‘fold’ indicates where the web browser window terminates, although the content is still available below. ‘Below the fold’ refers to any content that requires scrolling down to view. The part of a webpage that users must scroll through to see is referred to as “below the fold.”

Content arrangement and positioning play an essential role since content above the fold defines what gets displayed when a user views the page. Above the fold might drastically impact your rating and engagement. It is closely related to both the conversion rate and the user experience. 

FAQs about Above/Below the Fold

Q1. What is above the fold size?

Ans. A standard screen resolution will show around 600 pixels. The user must scroll down to view the remaining content following that. Everything that appears in the first 600 pixels is regarded as above the fold.

Q2. What is the first fold?

Ans. The term “first fold” refers to the way that newspapers were once folded, with the most important sections appearing on the top of the first page.

Q3. How can I improve my above the fold?

Ans. There are several ways you can improve your above the fold, such as the following:

• Keep the design simple
• Use good-quality images
• Use videos
• Have a clear CTA
• Keep a simple navigation
• Enhance headlines
• Optimal use of white space
• Use testimonials
• Modify for mobile devices
• Display social handles