Are you juggling between the thoughts of UX Audit and Redesign for your product or website? Let us unlock the true potential of your product with UX Audit and Redesign.
What is a UX Audit?
Have you ever wondered what UX Audit is and why does it play a vital role? A UX- User Experience audit is an assessment of your product’s performance in terms of usability and user experience. This process examines and rates the existing user journey to reveal actionable areas and improvement.
Have you ever experienced a steady decline in your digital product’s performance a few years after it was first designed & launched? More often than not, the reason is outdated user experience design.
Statistics show that 94% of users do not trust a website that isn’t updated and yet only 55% of businesses conduct UX testing regularly. When it comes to offering the best user experience to your customers, UX audit plays a key role in identifying areas of improvement. UX audit is a process to evaluate the effectiveness of your digital product’s UI & UX, pinpoint loopholes, and offer suggestions for enhancing the user experience.
Why is a UX audit necessary?
UX Audit helps you to understand if the addition of the new functionality is valuable for your product and whether users will need it. Besides, you will get a glimpse of whether the functionality is well recognized by users and whether they experience any difficulties in navigation.
As a general rule, companies without a dedicated UX team stand to benefit most from a UX audit; those with an in-house team are most likely evaluating the product and tweaking the experience continually. It is recommended to have a UX audit conducted by a specialized design agency; this is because it is difficult for in-house teams to bring in that element of absolute objectivity needed to conduct it successfully.
There is no bad or good time for conducting UX Audit. Taking a structured approach is good for your UX Audit. Before even starting your UX audit it is important to have a think and pen down the list of ‘To Do’. Let us dive deep in for the UX Audit Checklist.
UX Audit Checklist:
- Do you understand the business goal?
It clearly defines the understanding of the business goals and setting your product success metrics, either based on previous performance or industry benchmarks, is a key step to a successful UX audit.
- Have you defined the user persona?
A key step to this process is to know your audience and who your user is. To identify your target audience is a primary step. You can commute with your users. You can step into their shoes and find the best design solutions that fit their needs.
- Have you gathered any available product data and analytics?
When it comes to products that have been in the market for a little while, it is essential to gather data from any available sources, including UX analytics tools or session recording tools. This way you can get data for those instances where the product underperforms. For example, using such data you can notice where in the user journey people are dropping out, or to identify a particular point in time where the conversation rate started to decrease.
- Have you reviewed the result of the previous UX Audit?
A good place to start with your UX audit is by checking previous UX audit reports that might have been conducted. These will give you great insights on what type of issues were identified in the past and how your predecessors tried to solve those.
Benefits of UX Audit:
Benefits of UX Audit include the below mentioned data
- You’ll redesign your product based on solid data not guessing
- You’ll move in the right direction and gain new product perspective
- You’ll compare your product with competitive solutions
- You’ll learn how your users behave and get to know them better
- You’ll save money on development
- You’ll increase your profits
What is a UX Website Audit?
A User Experience Website Audit is an in-depth data driven assessment of the experience of your app or website that is provided to users. It helps you to evaluate your product methodically, so you can find new ways to improve it.
What is a competitive UX Audit?
A competitive UX analysis can help you discover, what user experiences are standard in your market. Actionable insights for improving conversions. It gives an Opportunity to innovate within your own website’s user experience. What you’re doing right and what to avoid in your UX design.
Redesign:
A website redesign is a high-level overhaul that involves significantly changing elements like the code, content, structure, and visuals of your current website to better serve your visitors. A great website redesign tends to boost revenue, lower bounce rates, and improve user experience- UX. It is almost like creating a similar website or app as the old one with better User Experience.
Benefits of Redesign:
5 benefits of website redesign include:
- Improve Your Brand Perception.
- Enhance User Experience.
- Increase Conversions & Sales.
- Boost Performance & SEO.
- Upgrade Internal Functionality.
Redesign VS UX Audit: what to start with?
A Final Remark
Not everyone needs UX site audits.
– Wait, what? What was the entire article about then?
A UX audit will not help every business to achieve their goals. For some, a redesign is the only solution. So how do you know which service to go for — UI / UX Audit Service or website redesign? The answer is simple: ask an expert from a UI UX design company. They will look into your website, prepare a list of recommendations, and tell you which service would suit your needs best.
Would you like an expert UX designer to review your website?
Our professionals would gladly look through your software product and see if the UX audit would help. Contact Yellow slice to explore more. Explore the link to know more and contact US https://www.yellowslice.in/
TIP: Follow-up is the key to a successful product.
FAQ:
- How long does UX Audit take?
The duration of the UX audit depends a lot on the complexity and size of the product. Our audits typically range between 2 weeks for small start-up to several months for large enterprise platforms.
- What is your timeline for redesigning a website?
Generally, for a website redesign project, it takes anywhere from a few weeks to several months. Depending on the various factors such as project complexity, requirements, scope, and availability of resources, the period may vary.
- Will you completely re-work on my web design or just improvise what’s already there?
Redesigning a website is like renovating your present home. The agency takes care of improving/re-working UI/UX elements, layout, navigation, content, and the overall look-and-feel of the site. So, communicate with Yellow slice about what you require, whether to carry out a holistic re-work of the entire site or just improvements. Only then our partners will have a clear picture and work towards it.
