UX RESEARCH

What is UX research?

UX research is the heart of a customer-centric product. The objective of user research services is to help us comprehend how the users intend to use the product or what are their expectations from it.

As a part of UX research, our UX researchers will:

• Observe and communicate with the users as to how they feel.
• Understand the user’s mental model: What do they expect and What do they want?
• Analyse the gathered insights and identify patterns and trends.

UX Research Methods and Approaches

UX research involves several different approaches to testing. This includes both quantitative and qualitative methods.

Using quantitative methods, a UX research agency tests proposed hypotheses about the user’s behavior and attitude based on a system of numerical and statistical evidence. While qualitative User Experience research methods focus on understanding why users behave the way they do or their reasons for wanting things to work a certain way.

Here are some of the most leading forms of UX research services that are in use currently,
1. Card Sorting
2. Contextual Interviews
3. Focus Group
4. Expert Reviews
5. Surveys
6. Usability Testing
7. A/B Testing

What are the benefits of UX Research?

Let's discuss the benefits of UX research in detail. UX Research services guide organizations in many ways when performed and it can be beneficial when done regularly.

• It helps you understand the user's experience of your product or web design or application.
• It helps you to evaluate and improve ideas and solutions according to the findings of the UX research issues.
• Enabling organizations to make the right design decision in the initial phases of development.
• It helps to discover true customer needs and business requirements.
• It helps use to identify and resolve defects in our products and services.
• It also delivers better user experience when it’s done frequently
• You can understand each and every user interaction upon the navigation and entire customer journey
• It helps in developing more powerful design for the end user for better understanding and marketing.

How Do We Conduct User Experience Research?

User Experience Research Process

User Experience Research Objective

We interact with the client to understand the need and objective of the user experience research. We also understand the current shortcomings.

Pre-research UX Documentation

We develop a research plan and circulate it within the team. This adds direction to the entire project.

Conducting UX research

We conduct qualitative and/ or quantitative user experience research based on the specific requirements by implementing developed methodologies.

Data Gathering

The data gathered during research is rearranged and organised and made fit for ux analysis.

Data Analysis/Affinity Mapping

The data collected is analysed and possible patterns are identified. These patterns form the crux of the research.

UX Research Report

The findings and suggestions from the research are documented and shared with the project stakeholders.