UX helps you become your user’s favourite. It improves the usability element of your product.
“User Experience Design (UXD or UED) is the process of enhancing user satisfaction with a product by improving the usability, accessibility, and pleasure provided in the interaction with the product.”
“Design is not just what it looks like and feels like. Design is how it works.” - Steve Jobs
UX designing helps synchronise business goals with user needs. A UX designer brings the customer’s perspective into the picture making the product a lot more user friendly and customer-oriented.
Soak
Discoverability, Empathy, Mapping
Think
Affordance, Consistency, Simplicity
Execute
Flexibility, Documentation
Proof
Comfort, Feedback
As an agency that specializes in creating unforgettable digital experiences for users, our main goal is to understand the end user’s requirements and expectations from any project we may take up.
It is our dedication to reaching the expectations of our clients and users that motivates us to keep on innovating further within the field of UI/UX design. It is what helps us strive to be the best UX design agency in India.
We pride ourselves on developing a result-oriented design process STEP (Soak, Think, Execute, & Proof) that not only demonstrates our way of working but also validates our progress via feedback (Proof) from our clients. It is because of the sizeable experience we have, that we rank among the top UI/UX design studios in India.
More than anything else, it is the trust that our clients have shown that encourages us to keep moving and evolving into a better UX design agency than we were yesterday.
Have you ever thought of why UX is key to your business? This is because the touch point customers have with your product or brand is due to the overall user experience of the landing page that keeps them using your product or service. From the sign-up process to the onboarding process or navigation of one element to another, it has an impact on your users and the perspective they have about your brand or product.
The purpose of user experience is to regulate whether the users hold to your page and to determine whether the users are converted to paid customers. UX is all about going beyond every team and every role within an organization. This is a level more important concept for product teams.
There’s no particular universal workflow that every UX design and product team follows due to the variations in products, processes and users. But the common basic UX model team follows with three phases such as THINK, MAKE and CHECK.
Think:teams collect the user feedback on products, competitive analysis, usage data and other research parts to identify the blockers for conversion and pain points. Our team finds ideas to fix all these and improve the product for their users.
Make:Developers and designers work together to build the update or new feature to the product to be on the current trends.
Check:going for a Check is the vital process where teams undergo A/B testing or surveys using the tools and methods to check whether the change or new feature goes well with the UX improvement and solves the hurdles of their users.
Without UX design it can be a little challenging for the end users to understand your digital products. UX is all about the user and helping them meet their needs and that varies from one product to another with the user base.
Here are four things in common for a good user experience:
1. The user comes first(always)
2. Simplicity, hierarchy and consistency
3. Functionality first, then design
4. Draw on the familiar
Want to work with the top UI/UX design agency in Mumbai?
Schedule a Call Today“We are an award-winning UI/UX design company in India for over 14 years with a portfolio spreading over multiple industries.”
Some of our accolades include: Best App of 2022 (Questt - Your Study Plan), Fitpage
Our UX process & deliverables
Brief & Download
To deliver a great experience, we begin with understanding all stakeholder needs. We consider the product and its users.
Workshop
Aligning all collaborators is imperative to ensure everyone is on the same page. For this, we implement workshops such as sprints, design thinking, etc.
Setting Objectives and Goals
The information accumulated is now used to set objectives and goals and identify KPIs. These benchmarks help us stay on track throughout the design process.
Conducting Research
Research is integral to UX Designing. We plan our research in line with the project goals and objectives.
Define Strategy and Approach
The data accumulated from collaborative practises and research is analysed to define the optimal strategy and approach.
Execution
With the brainstorming done and ideas and strategies well defined, the team now executes everything and builds wireframes and visual designs.
Testing
Any shortfalls in the design can hamper the user experience. Thus, we undertake aggressive testing to correct any shortcomings.
Implementation
With all design components ready, we implement them in the interface. Needless to say, we conduct a final test again at this stage.
We are here for all your Customer Experience needs
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