Brand identity is the visible elements of a brand, including colour, design, and a brand's logo. It is the manner in which a corporation, company, or business presents itself to the public and distinguishes itself in the mind of consumers.
Brand Design is more than just a Logo. It is your image etched in your audience’s mind. Your imprint is all about the stories you tell and the services you provide. This is what helps you stand out or simply blend in.
A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. - Seth Godin
Branding adds a sense of familiarity and belongingness. Brand Experience and User Experience can together help to engage and delight customers. Product experiences also help create a certain brand perception. Brand design services take a holistic approach towards ensuring how your product and brand are perceived among your target market.
The UI designer will synergise the colour palette, shapes, types and fonts, icons and illustration, with the general branding concept of the company. This naturally flowing harmony across the brand’s various touchpoints is integral in the process of building a brand.
Create a consistent
visual language
Gives the right message
Positions your brand
Speaks to the right audiences
Brand Understanding & Research
It is imperative that we understand a brand before we tell its story. We start with the what, why, how and who to build a strong approach.
Defining Brand Design Strategy
We implement the gathered input and draft a healthy strategy that can drive the brand towards the desired output.
Brand Positioning
We consider your story and strategy to build a brand that can be positioned correctly with respect to your competitors, market and consumers.
Brand Essence
We build the tone of voice, colours, typography and photography as they are what contribute to the brand essence.
Brand Explorations
We take the elements and dive deeper into their forms and add variations of thoughts to develop quality designs. Each option is equally weighed and shortlisted for final presentation.
Final Deliveries
On approval of the final brand design, all assets and guidelines are defined and shared with the client.
We are here for all your Customer Experience needs
Lets get StartedBrand Designs & Case Studies: The evidence is here
Croma Store Experience
Discover how Yellow Slice, one of the best UI/UX design in India, transformed Croma's brand identity with a new logo, color palette, & visual language to reflect its values & stand out in the market.
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Brand Designing Of Malabar Group
Malabar Group is a global brand which successfully ventured into various business sectors like real estate, jewellery manufacture, Housing and Infrastructure Development, Online Retail, I.T., Home Appliances and Electronics.
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UI & UX Design for PayTm Paathshalla
Paytm Paathshala is a platform that will allow its users to learn about trading and financial concepts at their own pace along with convenience. Paytm Paathshala aims to make the learning experience much more interesting by gamification
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Covifind
When India was hit by COVID 19, the country was suddenly enveloped with a cloud of despair and anxiety. Meril’s COVIFIND is the solution and hopes to make testing easier across the country. We got the opportunity to redesign their responsive e-commerce website showcasing the most promising brand ambassador in India M. S.Dhoni.
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UI & UX Design for Neuoregen
NeuroGen Brain and Spine Institute is a collective, committed to paving the way to a life of independence, for individuals with incurable neurological disorders, through the combination of revolutionary regenerative medicine, holistic comprehensive neurorehabilitation, and medical intervention.
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